When you hear HPC Fire Inspired, we want one word to come to mind:
Opportunity.
Because right now, there is a significant opportunity sitting in front of dealers across North America — and many are unknowingly leaving it on the table. For Homeowners, the Backyard Has Become the New Living Room. Over the past several years, we have seen a major shift in how homeowners invest in their homes. They are not just upgrading interiors anymore — they are transforming their outdoor spaces into full experiences:
- Outdoor kitchens
- Entertainment areas
- Resort-style backyards
And right at the center of it all are Fire Features. At the heart of every great outdoor space are fire features. They draw people together, extend the evening and transform a simple setting into a memorable experience.
Your Customers Are Already Buying — The Question Is From Who?
Here is the reality:
Your customers are already interested. They are asking about fire features, researching options online, and planning them into their backyard designs.
So, the question is not if they are buying…It is who they are buying from?
Because if you are not offering fire pits as part of your solution…Someone else is.
- Landscape contractors
- Hardscape companies
- Online retailers
- Competing dealers
And every time that happens, you are not just missing a sale — you are losing influence over the entire project.
Let Us Talk About What This Is Worth. This is not a small add-on category. It is a meaningful growth opportunity.
Consider this:
- 100 projects per year
- 30% of customers could add a fire pit
- 15–35 incremental projects annually
That translates to:
- $75K to $350K+ in additional revenue — every year. Same customers. Same jobs. Just a bigger opportunity.
Why Execution Matters More Than Ever
The opportunity is real — but execution is what decides who captures it.
Dealers who succeed in this category focus on three things:
1. Confidence in the Product
Products must perform — every time. At HPC, our systems are engineered to:
- Light every time
- Perform in harsh outdoor environments
- Deliver consistent, high-quality flame
Because when products perform… You get what every dealer wants: No callbacks.
2. Long-Term Reliability
Outdoor products need to last. That is why we back our burners and pans with a lifetime warranty. We have products still performing 10–15 years after installation. That level of reliability builds trust — with both dealers and homeowners.
3. HPC Offers Simplicity for Installers
The easier it is to sell and install, the greater the sales. Innovations like:
- Universal Gas Orifice (UGO)
- Advanced burner technologies
- Integrated water mitigation
Utilizing HPC’s offerings removes friction from the process offering seamless integration.
The Competitive Advantage: Training
One of the biggest differences between average dealers and high performers? Confidence. The dealers who win:
- Understand the product
- Speak confidently with contractors
- Guide customers to the right solution
That is why training matters. At HPC, we invest heavily in:
- Webinars
- Onsite training
- Hands-on factory experiences
- HPC University Certification
Because when teams are trained…
- They sell more
- They sell better
- They win more often
The Bottom Line
The fire pit market is not saturated. It is still early. And the dealers who lean in now…Will own this category in their markets.
Final Thoughts
Your customers are going to build their backyard experience — with or without you.
The only question is: Are you going to be part of it…or watch it happen without you? Seize the opportunity and partner with HPC to capitalize business. Dealers who partner with HPC Fire Inspired gain access to a trusted leader in innovative outdoor fire features, enabling them to expand their product offerings with high quality, in demand solutions that attract new customers, increase project value, and differentiate their business in a competitive market.
HPC Fire Inspired: Install Confidence. Lights Every Time.
