Why Kiosks and Display Stands Work in Retail

Kiosks and display stands showcase products and interact with customers in a visually engaging way. Walk into any store and you’ll see them being used to advertise a variety of products. They are attractive, informative, and unique. Kiosks and display stands also offer retailers an immediate understanding of what a customer is looking for. And while these displays are not the only way to gain insight into a customer’s thought process, they also function as an upsell opportunity, because they should never be marketing exclusively a single product. Retailcustomerexperience.com outlines omnichannel strategies, and creating a seamless blend is the best way to convert new customers into advocates for your store. It should showcase other products that the consumer did not think they needed, giving your sales representative the ability to sell related products in less time.

Our kiosk not only displays fire pit burners, but also a step by step guide to building a gas fire pit, as well as a takeaway piece of literature if the customers are not ready to buy during that visit. It is big, bold, and draws the eye even in a crowded store. Our fire pit insert display stands elevate the product so that you can look at it from all sides and showcase all three ignition styles. Showcasing the ignition styles allows for the consumer to interact with each style. If they are looking at a match lit fire pit insert, you may be able to up-sell them to a push-button flame sensing fire pit insert model or even an electronic ignition model due to the added safety features of those inserts.