MAP POLICY
Minimum Advertised Pricing Policy (MAP)
Hearth Products Controls Co. (the “Company”) unilaterally applies this Internet Minimum Advertised Pricing Policy
(“Policy”). This Policy is subject to change at any time by the Company at its sole discretion.
1. PURPOSE: The purpose of this policy is to protect the value of the Company’s trademarks and brand names and to
attract and retain reputable, customer-friendly Internet resellers.
2 SCOPE: This Policy is applicable to all sellers of the Company’s products (the “Products) who advertise or sell Products
on any Internet platform (“Resellers”) and to distributors (“Distributors”) that sell to such Resellers. This Policy applies
to all Products of the Company unless otherwise specified by the Company. The Policy applies only to prices advertised
anywhere on the Internet or by means of the Internet (including but not limited to websites, social media, direct e-mail
advertising, and related materials that are accessible through the Internet platform by means of a hyperlink). The Policy
does not apply to print advertising or in-store advertising for Products to be sold at a physical store but does apply to
all advertising for sales to be made over or by means of the Internet. This Policy does not apply to the price at which
the Products are actually sold. Nothing in the Policy or other agreement with the Company will constitute an agreement
on the price or price levels at which Resellers or Distributors actually sell any Product.
3 INTERNET MINIMUM ADVERTISED PRICE: The Internet advertised price of a Product means the net price advertised
on the Internet after all discounts, rebates, gifts or promotional items. The Internet Minimum Advertised Price (“IMAP”)
shall be set by the Company from time to time in its sole discretion and shall be communicated by the Company to
the Resellers from time to time. If the Company makes the IMAP available on a website accessible to the Reseller and
informs Reseller of this, it is the responsibility of the Reseller to maintain current knowledge of the IMAP.
4 POLICY ON INTERNET PRICE ADVERTISING: It is the policy of the Company that Resellers shall not advertise any
Company Product on the Internet at prices below the IMAP for that Product established by the Company. This policy
is not violated by Reseller advertising a higher price. Also, this policy is not violated by communication by email or
telephone to an individual customer in response to a telephone or email inquiry from the customer. Statements on a
website such as “call for pricing” for a Product do not violate the Policy as long as a price for the Product is provided
on the same website and that price is equal to or exceeds the IMAP. Also, it is a violation of this Policy for the Reseller
to characterize or disclose any pricing as the Internet minimum advertised price or that such minimum is based on the
Company’s policies. Resellers and Distributors have not agreed to this unilateral Policy and the Company is not seeking
any such agreement. However, if a Reseller or a Distributor violates this Policy, the Company’s policy is to take certain
unilateral actions.
5 ACTIONS BY THE COMPANY: The Company has the right to sell Products to each Reseller or Distributor or to refrain
or stop from doing in its discretion for any reason or for no reason. Under this Policy, if Reseller advertises Products
on the Internet below the IMAP or otherwise violates this Policy, the Company may cease selling or shipping Products
to Reseller or its customers and/or cease taking orders from Reseller for a temporary or permanent period in the
Company’s discretion, which may take into account circumstances such as the number of violations or the repetition of
violations. Also, if a Distributor sells Product to any Reseller that violates this Policy, the Distributor will be in violation
of the Policy and the Company may cease selling or shipping Products to that Distributor or its customers and/or cease
taking orders from that Distributor for a temporary or permanent period in the Company’s discretion, which may take
into account circumstances such as the number of violations or the repetition of violations. The Company will take these
actions unilaterally and will not seek or accept any agreement by a Reseller or a Distributor or any assurance of future
compliance by that Reseller or Distributor.
6 CONTACT INFORMATION: Company sales personnel have no authority to modify or grant exceptions to this Policy.
All questions or comments regarding this Policy should be directed to the policy administrator at info@hpcfire.com.
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